The year is 2019. You just came across a white paper that claims that consumer Internet video traffic now makes up over 80 percent of all consumer Internet traffic, going up from 64% just five years earlier. The document also claims that consumer video on demand more than doubled during the same time frame. While trying to verify the information you just came across, you might be faced with another fact – 74 percent of all Internet traffic two years earlier was video traffic.
You’ve been thinking for some time on how you can integrate video into your whole content strategy but you’ve not been able to get this done. Three years have passed since you first considered the whole video content marketing idea, but now you finally feel you are ready to take on the world by storm. Then the bad news, you accidentally come across another research stating that the bandwagon of video content marketing has left the station and that most brands now use it. Well then, welcome to the future, the future of content marketing.
Video Is Taking Over The Marketing World
The predictions above come mostly from a white paper released by Cisco and another document released by Salesforce a while back, the statistics and numbers claimed by both companies keep telling us one thing – Video is the future. I believe this shouldn’t come as a huge surprise to you because you probably are one of the one billion people that visit YouTube every month, or you have watched a video on Facebook, Vimeo, Instagram, Vine or Netflix recently. The numbers stated in various predictions may seem like a lot but if you take a look at recent trends, it is hard to see why they aren’t achievable. Or, did anyone predict that Volkswagen could have more than 150 million views from just three videos as part of a recent marketing campaign effort?
You Have A Massive Opportunity
There is a massive window of opportunity available at the moment and it is those that are able to position themselves well that will long enjoy the benefit of what’s coming. According to Adelie Studios, only 24% of brands are making use of videos when marketing to their customers. This tells you that the market is very young and there is so much opportunity to claim a slice of this new marketing trend. Not many people have figured it out yet, and this gives you a window of opportunity.
How Can You Take Advantage of The Video Content Marketing Trend?
Now the question is not whether video is the future of marketing or not, but rather, how you can position yourself well in order to take advantage of its explosive growth. Below are my top 3 Suggestions on how you can take advantage of video content marketing right now so that you can be well positioned to be a major player in the coming years.
- Make Your Videos Super-Relevant To Your Audience
Right from the start, you need to decide who each video is meant for. This means that you need to identify your ideal client. The videos you make will have better impact when they are targeted at a specific part of your audience. You should never try to make a one-size-fits-all type of video, this type often performs woefully.
- Improve Engagement
The essence of using videos as a content marketing strategy is to drive engagement. It has been claimed (by Adelie Studios yet again) that the average visitor spends 88 percent more time on a website that has video content than on a website that doesn’t have video in it. One of the reasons for this is that videos are quick to digest. And since this is the case, you would be doing yourself a whole lot of good to make video an important part of your overall content strategy.
- Let Your Videos Fit Into Your Overall Content Strategy
Make no mistakes, if you are planning to get really big, then you will need to have a content strategy. You cannot build a sustainable business or brand by using a ready-fire-aim approach.
As your blog posts are planned before they get published, so also your videos need to be planned ahead of time. You need to take the time to create different videos that will fit into the different stages of the buying process. This would ensure that regardless of the type of visitor that comes to your website, there will always be something relevant for such a person to watch.
Is Video Part of Your Overall Content Marketing Strategy?
Now that it has become clear to you that video is the way to go if you want to remain relevant, I would love to know what your plans are. I would also be glad to help you out for free. You can get on a strategy call with me for 30 minutes so that we will discuss where your business is and how we can take it forward. The call is absolutely free, so why don’t you schedule your free call now?